Monki Rollout Example; Window Kit
Problem: Monki’s shop windows were feeling cheap and the short term use of props was generating a lot of waste and unnecessarily high investment.
Solution: A long-life premium furniture kit for shop windows.
Scope: Variation of the kit delivered to all stores.
Role: Concept, first sketches and pitch. Project ownership until completion.
Outcome: Increased quality level, reduced plastic waste, elegant brand impression, garment focus.